Posts by Matthew Ruddle

The Impact of SEO on Tradespeople’s Business

How Tradespeople Can Benefit from SEO In today’s digital age, having a strong online presence is crucial for any business, including tradespeople such as electricians, plumbers, builders, and carpenters. Search…

How Long Does It Take for SEO to Drive More Traffic?

In the fast-paced world of digital marketing, SEO (Search Engine Optimisation) stands out as a cornerstone strategy for businesses aiming to increase their online presence. The question on many marketers’…

SEO Before PPC: Strategising for Long-term Success

In the vast expanse of digital marketing, businesses are often faced with a critical decision: should they invest in Search Engine Optimisation (SEO) or Pay-Per-Click (PPC) advertising first? While both…

Why Content Marketing is Key to Your SEO Success

In the digital age, where the online marketplace is more competitive than ever, businesses are constantly seeking strategies to stand out and connect with their target audience. One of the…

Have You Got Your Marketing Assets Sorted?

The visual elements of your marketing strategy are more crucial than ever. This includes high-quality photography and video content that showcases you, your team, and your work. These assets play…

Understanding Google Analytics: Common Terms Explained

Google Analytics is an indispensable tool for digital marketers, website owners, and businesses looking to understand their online presence. However, for newcomers, the array of terms and metrics available can…