Why you should talk benefits not features
Sales people love to talk, generally they talk about themselves and then the features of their product or service – “Yes, this device has 3 flux capacitors” (a joke going…
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Reasons Why Your Customer Retention Strategy is Failing
If your business is losing customers, it’s time to do something about it and fast. Here are 5 reasons your customer retention strategy is failing and what you can do…
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How to Define Your Target Market
As a business we all want more customers. The mistake we make is casting our net too wide and saying we will work with everyone and anyone; it’s a nice…
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Quick Tips About Direct Mail Marketing
In the digital age, where so much interaction between businesses and their customers takes place online, you could be forgiven for thinking that direct marketing is a thing of the…
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How Digital Marketing Will Make a Difference To Your Business
There’s a fact with which all business owners and entrepreneurs must make themselves comfortable if they expect success as a small business in the 21st century. That fact is that…
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Top Mistakes Marketers Make When Designing Email Marketing
When building email campaigns, there’s a lot of elements to consider and a lot of mistakes to be made. In this post, we share 10 common mistakes marketers make when…
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Why We Love Content Marketing
A strong digital marketing strategy can help your business unlock the door to a world of new possibilities, but only if you use the right tools and techniques. Right now,…
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3 Of The Best Kept Secrets About Digital Marketing
If you run a small business, there’s a truth with which you need to get acquainted. It doesn’t matter how great you are at what you do if nobody knows…
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How to get more followers on Instagram
Instagram is a popular social media platform that’s proven to be great for any small business owner. We all know that digital marketing is an affordable way of growing business,…
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