Understanding your ideal customer
As a business we want all want customers, the mistake we make is casting our net too wide and saying we will work with everyone and anyone, it’s a nice…
Read More 
4 Highly Effective Customer Engagement Strategies Marketer must not Ignore
Customers are bombarded with more and more brands every moment. They expect brands to meet their needs in an effort to outdo each other. Customers do not just want to…
Read More 
Why it’s important to nurture your prospects
When it comes to digital marketing for your small business, there is a lot that needs to be considered. After all, there are so many different strategies and techniques that…
Read More 
5 Steps to Manage a Sales Pipeline
The first question that must have popped up in your head would have been this: what is a sales pipeline? Well, a sales pipeline is a design which evaluates your sales processes step by…
Read More 
5 Effective Ways to Convert Leads Into Sales
In the field of business, who wouldn’t want to convert the potential prospects into customers? It is a great question to ask yourself as in the journey of asking that…
Read More 
5 Advanced Marketing Automation Tactics That Every Business Must Implement
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With…
Read More 
6 Best Ways To Get Better Click-Through Rates With E-mails
E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail…
Read More