Ruddle Digital Marketing Blog

It’s okay to admit it. We’ve all entertained dreams of movie stardom in our younger years. But for entrepreneurs who want to boost their business’ visibility and bring more value to their brand, their ticket to movie stardom may already be in the post. You see, video may have killed the radio star, but it’s also helped many small businesses just like yours to become stars in the eyes of their target markets. So… get

Do you like getting stuff for free? It depends on what, I suppose. How about a newspaper? Or maybe a magazine? Something that’s filled with fascinating news, intriguing insights, witty commentary and the shared experiences of people who’ve led interesting lives? Would that be appealing to you? You’d better believe it’s appealing to your customers too! Unique user generated content gives your customers and prospects something that they literally can’t get enough of… Something for

It might seem vain to think too much about your Twitter follower count, but it’s an important metric in many different ways. For a start, having more followers on the platform also means that you have more influence. It can also result in more leads, a bigger audience and more customers being interested in your content. All of those things are vital for modern businesses, so read on to find out how to grow your

If you want to succeed these days, you need to have a personal brand that people can believe in. Personal branding is more important than ever before and it’s maybe even bigger than companies. If you want to find out why that is and what it means for you, here are some of the most important points to understand. People Are Attracted to People More Than Faceless Companies Whether you’re in sales, marketing advertising or

The growth of digital marketing has been nothing short of exponential and, quite frankly, every business needs to embrace it ASAP. Including yours! Still unsure as to whether it has something to offer your venture? Here are just eight reasons for your business to start mastering the web like a spider right away. #1. It’s cost-effective Every business decision should be a financial decision, but this is especially true when dealing with marketing techniques. After

Content is still king and if you want to succeed in a modern, digital landscape, blogging remains the way to do it. However, creating a blog isn’t necessarily as easy as it sounds. It’s on your shoulders to ensure the blog is as strong as it can be because if it’s not, it probably won’t achieve the things you want it to. Here’s what you should know about what makes a strong blog, A Focus

Digital marketing is an integral tool in getting your products and services in front of the people who need them most. Without it, success in the increasingly competitive environment of 21st century business becomes much, much harder. But digital marketing is a broad and multifaceted discipline. Tackling it on your own can be an intimidating task. Anything that can give you an edge in this competitive landscape should be embraced. With that in mind, here

In many ways, it’s more important to keep hold of your existing customers and keep them buying than it is to find new ones. An email list can be a big part of that because when you’re always in direct contact with the customers you already know are interested in your brand, the marketing emails you send to them will be more effective at securing sales and pushing your products or services. So, here’s how

With so much content out there vying for people’s attention, you really need to make the most of any opportunity you have to get people paying attention to your content marketing ahead of anyone else’s. Infographics offer you an effective way to do that and we’re going to look at their power and why they’re so useful, right now. Read on to find out more. Great Visual Content is Compelling to Us As human beings,