In order to expand your brand, it takes more than a great advertisement on either a 10-foot building or a 1:1 square on Instagram. Companies realize that customers are going online, searching for something.
We live in the age of information and there is a demand for knowledge. Providing your customers with something useful like knowledge is a great way to expand your company’s brand. All it takes is great copy.
Excellent copy is a gateway to brand familiarity, raising in thought leadership, provoking specific emotions in your audience and communicating key messages to make your business memorable. Today content must be authentic and engaging for both human readers and search engines. By utilizing great copy, you can easily improve your SEO.
What is copywriting?
Copywriting boils down to writing. It is writing with the intention to sell a product or service while also engaging with the audience. You want it to take your target audience on a journey by getting to know your brand. You want them to not only know your brand but believe in your brand so much that they commit to making a purchase again and again. Compelling copywriting also needs to be of quality. Though it is not all about using neither big words and complex sentence structure nor good grammar and punctuation, you also want to make sure your message can be clearly heard. That way you are converting your target audience in the way you intended.
With the right copy, your company’s brand will propel into instant recognition when potential customers are scrolling through Instagram or walking down a busy city street. Unite this with attention-grabbing graphics and you have an unshakable force of professional branding
Types of Copywriting
This refers to the long and short form of producing copy for advertising purposes. Any sentence or word on an advertisement is considered copy. Excellent copy on an advertisement should not only pull the attention of the reader, but it should induce them to take action.
Inbound content marketing has become increasingly popular over the years, causing a surge in content writing. What makes inbound content marketing unique is that it is typically written with the intention to inform, educate and entertain as opposed to just advertising a product. It is what makes people more familiar with your brand. It is a way you can reach your audience without being too overbearing.
This is where personality and voice are loud and clear. Life is injected into your brand and its heart beats strong. Exposing your brand through creative writing is a great way to let customers and potential customers know your brand on a more intimate level. They will no longer see your company as a business but maybe a close family or relative. Creative writing in marketing is a unique tactic for this reason.
User Experience (UX) Writing
When a customer is using your website, you want to make sure that the webpage is easy to follow. This is where a comprehensive user interface comes into play. It relies heavily on clear and conversational writing in order to guide the user through a process. At the same time, there is an element of humanity or brand personality that is added to the customer’s experience while using the website.