Digital Marketing Strategy

Understanding and Setting Your Goals, Achieving Results and Winning More Customers

Ruddle Digital is a Marketing Agency with deep knowledge and understanding of how different marketing channels can and must work together to help clients achieve their best results.

Our approach to creating a digital marketing strategy is based on hard data and career insight – and all the recommendations we make are measurable, with a clearly defined testing methodology, logical and creative.

We work with you and your team to ensure that all your channels work as one, creating a path to your desired business outcomes.

Our Approach

Objective Setting

Our approach to creating a digital marketing strategy starts with a discovery day. The discovery day allows us to get to know you, your company, your goals, challenges and more.

From here, we collate all of the information and start building a framework for your strategy


Using a mixture of tools, data-sources and other insights, we build a rich, complete picture of your market space, your competitors and other factors that affect your marketing landscape, as well as your target audience and their behaviors.

This enables us to formulate data-led recommendations, all tied to the objective framework.

Build The Plan

Taking the data, we create the plan. This is about bringing together the data, the different channels, content, and more into measurable actions.

Each channel has to work towards the KPIs that we set and contribute to the overall business objectives.

Setting the strategic direction of your online activity forms the core of our digital marketing strategy services.

Go! Go! Go!

Our strategic approach doesn’t end there – as future plans are built from the learnings of past activity, we know it’s essential to be involved at each step of the journey.

Following the creation of the finalised media plans and forecasts, our team will ensure your strategy is effectively deployed across each channel and is successfully delivering on all KPIs.


With all of our digital marketing strategy services, we provide bespoke measurement and BI reporting services, meaning all investments can be tracked and reported on in real-time. This is the core of the collaborative evaluation period we undertake with each of your channel teams, which positions us perfectly to utilise every learning in the next cycle of planning, evolving our insight-led approach.

Why outsource your marketing?

Working with a marketing agency, such as Ruddle Digital, helps to bring a different perspective to your business and your goals. Bringing a diverse experience from all aspects of business and marketing, you are hiring a team and not just a person, this means they bring the varied skillset you need to get the job done.

Not just the “Sounding Board” for ideas but the “Action Board” when it comes to implementing and delivering the results you want and need.