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Why is SEO So Important?
SEO, or Search Engine Optimisation to use it’s full name, is massively important to help websites fight for their space on the internet, without it, your site isn’t going anywhere.
It’s one of the most viable and cost-effective ways to both understand and reach potential new customers in the key moments when they need/want your products or services.
SEO delivers Organic traffic to your site, this is most often the primary source of website traffic and is ultimately responsible for helping you engage with your potential clients. It’s the start of any sales funnel, after all, without people finding your website, how are they going to buy from you?
Where to Start with SEO
Just like building a house, you need to understand what you are dealing with, so the first step is to run an audit. An audit looks at several different aspects of your site, from the technical seo aspects through to backlinks and content.
SEO is made up of several elements: –
- On-Page SEO
- Technical SEO
- Site Speed
Each element brings it’s own challenges and set of rules to the table, and must be done in order to have success.
Is SEO a one and done kind of thing?
SEO is something that has to be ongoing, it’s not something you can dip in and out of as the search engines (Google, etc) keep moving the goalposts and changing the rules.
This means, that what might work today, might have no impact on SEO tomorrow if they decide it’s no longer relevant. That is why you need to keep working on SEO, to increase your reach, your relevancy and of course, your chances of being found ahead of your competitors,