There’s a fact with which all business owners and entrepreneurs must make themselves comfortable if they expect success as a small business in the 21st century. That fact is that it doesn’t matter how good you are if nobody knows who you are. Your business could represent the peak of operational excellence… But if your brand isn’t getting in front of your target market, you will never reap the success that you deserve.
This is why digital marketing is essential to any business that expects to successfully navigate the increasingly competitive and unforgiving environment that is 21st century commerce. If you’re on the fence about digital marketing, here are some ways in which it will make a real difference to your business…
It will give your brand a voice
Content is an important part of digital marketing. Content marketing through blog posts, podcasts, video content and social media posts all helps to give your brand a distinctive voice. This can help your target audience to build a stronger personal relationship with your brand and your business. It gives users a reason to keep coming back to your website which in turn will keep your brand at the forefront of their minds.
What’s more, it also serves as a platform for you as an entrepreneur. It gives you an opportunity to share your unique thoughts, insights, memories and ideas… All the stuff that your competitors cannot replicate no matter how much they try.
It will make you more visible to your target audience
The beauty of digital marketing is that it allows you to take your brand to your target market on their own turf. With a little market research you can find out what social platforms they use, what kinds of videos they watch on YouTube and where they spend their time in the digital realm.
This increases your chance of getting your message directly to them without wasting time and resources engaging those who have no need of or interest in your business. You can create a laser focused campaign to make your brand more visible to your target audience and only your target audience.
It will give you an edge over your competitors in search engine rankings
Digital marketing is all about drawing web users to your online presence. The more users you attract, the more they keep coming back and the longer they stay on your website, the more search engines are likely to notice you. What’s more, when you embrace content marketing, you not only draw regular traffic to your website you keep users on-page for longer and keep them coming back while also making your website bigger.
Search engines love websites which are larger and full of regularly updated content. They also prize websites that can get users to spend more time on page, scroll more deeply and move around within their site architecture.
All of this can give you a significant edge over your competitors in search engine rankings.
It will build value in your brand
Finally, digital marketing builds value in your brand. It incentives and rewards engagement with your business. It can give them that important something for nothing by offering them free content or it can give them access to targeted offers and discounts just for them.
So… Are you still on the fence about digital marketing?