For a while, let’s walk a few miles in a consumer’s shoes and see things from their perspective.
Around the whole world over, businesses are out on the prowl trying to get you to avail of their product or service. The problem for the consumer? They’re for just way too many different businesses to consider!
With the sheer number of businesses that exist today for all kinds of industries, the average consumer doesn’t have time to dive deep and perform extensive research on every single purchase!
The first impression that a business makes on a consumer can make or break their potential as a customer. So, how can a business make a good first impression on the webspace?
Things to Remember
Itching to find ways to make more profound first impressions for your digital business? Take note of the following things.
- Be Consistent
Consistency is key. This refers to the brand identity and brand personality that your business is going for.
Is your brand meant to be cheerful and upbeat? Is it meant to be serious and formal? Is it meant to be inquisitive and knowledgeable?
No matter what brand personality you’re going for, that should reflect in the entire design of your posts and web design. Consistency in the design will help make the brand identity memorable for the users and make a lasting impression for the customers that interact with your business.
- Keep Things Simple
In this day and age, people prefer living a fast lifestyle. Nobody has the time nor patience to have to read through entire blocks of text.
In the same vein, people tend to prefer web designs and promotional material that’s direct and easy to follow. Keeping things simple and concise means making it easier for the customer to understand the message that you’re trying to send them. The less energy the customer has to expend just to understand what your business offers, the better impression it’ll leave them with.
Keep these in mind and you should find your business having better engagement with your customers.
- Know the Purpose
Everything in the process of business has to be done with a purpose. Likewise, the customers that interact with your business’ material and content—whether it’s from an advertisement or on your website—they have a purpose in mind.
It may be that they have a particular problem in hand that they want to solve, and they think that the product or service you’re offering is the solution to that problem. It may also be that they’re curious about what benefits they have if they avail of your service.
Whatever reasons your customers and potential prospects may hold, it should be your job to dive deep into them. Think deeply about them and build a customer-centered business model.
Wrapping every design decision around what the customer would think and want is a key component of making a better first impression—as if the first interaction the customer has makes them feel like the company understands them already.
First impressions last—this is a truth both in real life and even in the digital space. A successful business is one that understands this and finds a way to make a good, lasting, positive impression on its potential customers.
Staying consistent with the branding, keeping things simple and easy to follow, and staying customer-centered are all key ideas that will ascertain a good digital first impression.