It’s okay to admit it. We’ve all entertained dreams of movie stardom in our younger years. But for entrepreneurs who want to boost their business’ visibility and bring more value to their brand, their ticket to movie stardom may already be in the post. You see, video may have killed the radio star, but it’s also helped many small businesses just like yours to become stars in the eyes of their target markets. So… get ready for your close up because we’re about to explain to you why video marketing wins business and can propel your brand to superstardom…
The future is mobile, the future is video!
We already know that the majority of your prospects now engage with digital content on mobile devices far more readily and often than they do on desktop devices or laptops. They’re getting their content in smaller bursts and their behaviour is determined by tiny, fleeting intent-rich micro-moments. What does this have to do with video? Well, your average prospect viewing your content on a mobile device has much less time to spare you. They’re probably not at their desk. They’re on the train, they’re in the doctor’s waiting room, they’re on their coffee break.
This means you have to convey a lot of information in a short space of time. Video is the perfect platform for you to do that. Users are more likely to engage in a 2 minute video than to spend 5 minutes scrolling through a blog post.
Video content drives conversion rates
How are your landing page reach stats looking? Great! Now, how about your conversion rates?
Fear not, though. Video is a great tool for driving conversion rates. In fact, adding a product video to your landing page can increase your conversion rate by as much as 80%. That means more qualified leads, more intent-rich traffic and more sales.
Brands that use videos agree they offer great ROI
Of course, videos require time, effort and resources to create (especially good ones). Why should you make this investment? Well, perhaps because other businesses just like yours consider it an investment that offers them substantial returns. In fact, 83% of businesses that have tried video marketing say that it has brought them a good return on their investment.
Videos build trust
If you’ve tried your hand at content marketing already, you know that it takes time to establish the trust of your prospects with words on a page. We’ve been conditioned to remember that words can be misleading or downright disingenuous. Video, on the other hand, allows you to show your prospects your face. Believe it or not, that counts for a lot. When you wax lyrical on your videos you forge a genuine human connection with viewers. The kind of connection that can help to build trust and loyalty.
They’re good for SEO
Oh, by the way… Google loves video content! Perhaps it’s something to do with the fact that Google now owns YouTube. Perhaps it’s because videos prompt users to spend more time on-page. What we do know is that you’re 53 times more likely show up first on a SERP if you have a video embedded on your website.
If you’re not using video, your competitors probably are!
Even if you’re still not convinced of the benefits of video, consider the fact that every day you don’t you risk losing a leading edge over your competitors.