Marketing Course – Introduction to SEO

Learning the basics of SEO to help drive more meaningful traffic to your website

Marketing Course – Introduction to SEO

Having a website is nice, having a website that people actually visit, is better. Websites need work after they are launched, it’s a never ending battle to win your share of attention in this digital age. Whilst there are many tactics you can use from a pay to play point of view, SEO (Search Engine Optimisation) is one of the biggest and more cost effective ways to bring your target audience to your website.

In this course we will dive into SEO and look at what it is, how you can use it and how you monitor it.

What we will cover:

  • Introduction to SEO
  • Ranking Factors
  • Local SEO
  • Technical SEO
  • Google My Business
  • How Content affects SEO
  • Tools to help with SEO
  • And More

Who is this course for?

This course is for people who want to learn SEO (Search Engine Optimisation) and need an introduction to it. This is not for advanced search engine optimisation, this will help you to understand the principles, what makes up SEO and what tools you can use to improve your site’s SEO

About The Trainer

Matt Ruddle – Founder of Ruddle Digital

Matt is the founder of Ruddle Digital and is a noted international marketing trainer, having worked with multi-million pound global companies. Training people in countries such as China, India, Australia, Germany, France, Belgium, The UK, and more.

With a proven track record of helping businesses grow through both digital and traditional marketing, Matt shares his knowledge and real-world examples to help you achieve your goals.