Marketing Course – Planning The Strategy
In order for the business to fully adopt a customer-centred approach, a plan is needed. This course helps you to work through the opportunities for your business and develop a plan to turn them into sales and profit.
If you are looking to adopt marketing principles in your business and need to write a plan to achieve them then this course will provide you with the valuable tools to achieve your goals. Examples of best practice and companies that have achieved a customer focussed approach are discussed throughout the course and delegates share their current situations in order to practically understand the steps needed to achieve their objectives.
Topics covered include:
The analysis tools used to evaluate your business
Developing a sustainable competitive advantage
Setting marketing objectives
Segmentation, targeting & positioning
Writing the marketing plan
Evaluating the success of your marketing plan
Who is this course for?
About The Trainer
Matt Ruddle – Founder of Ruddle Digital
Matt is the founder of Ruddle Digital and is a noted international marketing trainer, having worked with multi-million pound global companies. Training people in countries such as China, India, Australia, Germany, France, Belgium, The UK, and more.
With a proven track record of helping businesses grow through both digital and traditional marketing, Matt shares his knowledge and real-world examples to help you achieve your goals.