Marketing Course – Social Media for B2B
In order to understand and work with this relatively new medium we need to have a clear plan and strategy. This workshop is designed to give you an understanding of what social media can do for your business and some practical exercises to enable you to commence your planning and social media strategy.
Throughout the workshop you will be able to relate the content to your business and work through a series of exercises to start your plan. A thorough review of the key platforms from LinkedIn to YouTube and Twitter to blog writing. You will have a comprehensive overview of what’s available and how you can use the different platforms to improve your business performance.
Topics covered include:
The social media landscape
Social media application and trends
Assessing the organisations communication needs
Determining the most appropriate media
Developing relevant content and reaching the right audience
Building communities online – the principles of establishing and maintaining an online community
Developing content that stands out
Social media engagement and CRM
Measuring the success of a social media campaign
Who is this course for?
This course is for people who want to learn more about Social Media, who are just dabbling in it but need it to make an impact for their businesses. This is not for advanced Social Media Course, this will help you to understand the principles, what social media networks are out there, how to post, what to post, and more so you can really take your social media from just playing at it to a more serious, useful tool
About The Trainer
Matt Ruddle – Founder of Ruddle Digital
Matt is the founder of Ruddle Digital and is a noted international marketing trainer, having worked with multi-million pound global companies. Training people in countries such as China, India, Australia, Germany, France, Belgium, The UK, and more.
With a proven track record of helping businesses grow through both digital and traditional marketing, Matt shares his knowledge and real-world examples to help you achieve your goals.