So you’ve got a great looking website and amazing products/services, but you aren’t getting people to your site and no one is buying, how do you solve that problem and start getting the attention you and your site deserve.
The answer is Search Engine Optimisation (SEO) and Digital Marketing – these two marketing weapons can make all the difference, they can help you go from being the best-kept secret to being the go-to company for your products/services.
When you go online and search for something, you will know from your own experience, that search engines like Google are the gatekeepers to everything and you have to play by their rules if you want to be seen in the right places at the right time and by the right audience.
Our team are specialists in getting sites seen, from understanding your business and your target audience through to building a plan for all the different aspects of SEO, and then deploying it and making a difference.
What is SEO
What is search engine optimisation (SEO) and why do people keep going on about it? Well the answer is simple, it’s about making your website appealing to search engines and ultimately being visible for your target audience.
There are so many sites fighting for attention, making sure you are found in the right places so that your target audience can easily find you is an ongoing challenge but when it’s done right, can have a huge impact on your business.
With successful SEO campaigns, we’ve been able to achieve great results for clients, from increasing the number of visitors to their website by more than 400% right the way through to impacting their sales by more than 350%, all through well planned and executed SEO campaigns
Why Do I need SEO?
Gone are the days that just having a website is good enough, in fact, those days have never really been there. If you have a website, you need SEO otherwise it’s just a static site that will never get you business.
SEO works on several different levels and is an ongoing concern, in a world where there is 1 website for every 7 people on the planet, there is huge competition for attention let alone customers. That is why SEO is vitally important, to help you and your business gain a bigger share of your marketspace, grow your customer base and win more business time and time again.
They say it’s healthy to have competition, it keeps you on your toes and striving to become number 1 in your field. The truth about competition is the fact that it means you have to work hard to stay on top, you’re all looking for that edge to help you get ahead. That means looking at your competitors and analysing their keywords, rankings, backlinks and more to help you get the upper hand.
On-site SEO means everything on your site that the search engines look for and find on your site. They trawl through each page looking at the content as well as other factors that they grade websites on, from user-friendly navigation, links, keywords, etc all adding into the mix to work towards getting you ranked better.
Search engines set the rules and we have to play by them, every so often they move the goals so we have to be nimble with our plans and our actions, to keep you in front of the right audience.
Off-site SEO is exactly that, it’s about where you are found and how you are viewed by other sites, from having links from sites like Google My Business or other referral sites, the search engines are looking for your wider credentials.
The off the page work also includes auditing your social media pages, making sure that they are all correctly linked and running as search engines take it all into account
Technical SEO is basically all of the behind the scenes work that most prospects will never see, it’s the fine-tuning of the site from updating the meta data through to making changes to make the site run faster for your visitors.
Having a site that takes its time to load can be very costly, having a site that takes up to 10 seconds to load, increases the chance of people leaving the site straight away by 123%, so making sure your technical SEO is working for you, not against you, is a vital part of the process
Local SEO is aimed at places with a physical location and their need to target a local audience, places like restaurants, garages, etc businesses that serve the local community. The first place we all go to find what we need is online, straight to google. Local SEO allows the search engines to find the local businesses that the prospect is looking for and show them where they are, with things like Google My Business becoming more and more important.
For businesses with multiple locations, there are solutions that will improve your local reach and bring you your target audience
Tools we use
How We Work With Clients
The way we work with clients is simple, it all starts with our FREE SEO review, where we go through your site and produce a report, highlighting any issues that may be holding you back.
We then work with you to identify your target customer, to build up a profile that will allow us to create the first round of specific keywords, competitors, search terms and more, and then take that to build a plan.
Once the plan is agreed upon, we roll up our sleeves and get to work to deliver that plan, from fixing the SEO errors to creating metadata and beyond.
We provide our clients with an online dashboard, so they can track their site information in real-time as well as the progress that is being made.
Whilst no one can guarantee you results, by working closely with our clients, we have been able to deliver the results they want and need