Social Media

Social media is an incredibly powerful marketing tool that should not be ignored or looked over.

It is also more thoughtful than most people think. More than posting a cute picture or video, utilizing social media effectively to increase brand awareness and audience engagement requires a strategy.

In order to improve your business’ social media footprint, you need authentic, creative content, conversation and pizazz. You need to be analytical in order to target and manage social media campaigns to ensure that you get a good return on your investment and your business’ goals are exceedingly met.

Be Social

Social media is a digital hub your company can use to speak to your consumers in real-time. Your customers are spending countless hours on platforms like Twitter, Facebook, Instagram, LinkedIn, and Youtube just to name a few. Why not meet them where they are. By using social media, your business will be able to see what your consumers are saying, doing, and feeling. This information is imperative when it comes to altering your messaging and content to cater to your potential customers. If successfully done, you will keep your customers happy and believing in the brand, taking your relationships with them from strength to strength.

Use social media as a tool to become more accessible to your customers. This can be anything from responding to direct messages and complaints to the brand interacting with their reply. Keep in mind that your potential customers that are using social media have expectations when it comes to brands using social media. Remember to treat your company’s social media page the same as you would treat your personal social media page. That is how your connection should be with your potential customers. If they have a bad interaction with your business on social media, that can be the deciding factor to whether or not they come back and buy from you again. More than half of customers expect companies to respond to their social media posts within 24 hours. Social media is a very important part of marketing and branding.

What, where and when you post content can also have an impact on a customer’s perception of you. As you can see, you can’t just post on social media for the sake of posting. You need to have a proper strategy in place to know how to effectively reach and engage your audience.

Paid platforms for advertising on social media are becoming increasingly popular and powerful in recent years. We think outside the box, helping you to create a social media campaign strategy that targets your key audience in ways you might not have imagined possible.

A Consistent Social Media Strategy Will:

Advance brand awareness

Promote your company culture and key business messages

Make your business more personable

Build up your brand image

Develop more personal relationships with your customers

Make your business more personable

Secure your business as a thought leader within the industry

Drive visitors to your website

The Ruddle Digital Way

We are realistic in our approach. We understand that though you may not be new to the concept of using social media, we can help you better understand how to use it to effectively benefit your business. Whether you can do this successfully is crucial to your brand’s image and perception though.

Undertaking the vastness of the online world while running your business, and deciding what your business should focus on can be a daunting task, which is why at Ruddle Digital we are enthusiastic about giving our clients the knowledge and confidence to take back control. We will find new and unrivaled ways to engage with your audience while staying on top of the constant demands of your customers.

Our social media management service takes the reigns that way you can put your focus back on what matters most which is running your business. Not only do we produce content and socialize with potential customers, but more importantly we analyze and adjust your strategies to suit each social media platform to maximize the success of each campaign.

Our team of social media experts have a range of packages and can create bespoke, one-off or monthly content plans to deliver results in line with the requirements of your business.

The Process

Listen

Social media is not a script; it is a two-way conversation and businesses often neglect the voice and thoughts of their audience. Ruddle Digital will monitor mentions of your business or brand and keep on track of what’s being said.

Engage

Utilizing social media for your business will enable you to better engage with your customers. When we listen to your target audience, we can become more active participants online, contribute further to the conversations and really connect with your audience. Through greater understanding, we continue to develop our tactics and language to maintain a consistent brand tone which truly engages your audience. Here at Ruddle Digital, we will produce quality content that will get your potential customers engaged with your brand.

Contribute

As users of social media, it is not all about what we post ourselves, but what we can be seen to be involved in or a part of. For businesses this is an opportunity to create engaging, eye-catching content that your audience will appreciate and will be inspired by. We remember that potential customers like for businesses to treat their social media pages like they would treat their personal social media pages. Your potential customers are looking for ways to build a personal connection with your brand. By contributing to social media, your business will be one step closer to driving traffic and increasing conversion rates. We take social media seriously.

Optimize

Social media trends are forever changing and developing. We are dedicated to tracking those changes and implementing them in your business’ social media campaign where it makes sense. As a result, tactics, methods and platforms will always be reviewed to ensure that we are reaching your audience in the best way possible. If we aren’t, then we shall re-adjust our strategy and make sure that we are.

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