Social media is an incredibly powerful marketing tool that should not be ignored or looked over.
It is also more thoughtful than most people think. More than posting a cute picture or video, utilizing social media effectively to increase brand awareness and audience engagement requires a strategy.
In order to improve your business’ social media footprint, you need authentic, creative content, conversation and pizazz. You need to be analytical in order to target and manage social media campaigns to ensure that you get a good return on your investment and your business’ goals are exceedingly met.
Social media is a digital hub your company can use to speak to your consumers in real-time. Your customers are spending countless hours on platforms like Twitter, Facebook, Instagram, LinkedIn, and Youtube just to name a few. Why not meet them where they are. By using social media, your business will be able to see what your consumers are saying, doing, and feeling. This information is imperative when it comes to altering your messaging and content to cater to your potential customers. If successfully done, you will keep your customers happy and believing in the brand, taking your relationships with them from strength to strength.
Use social media as a tool to become more accessible to your customers. This can be anything from responding to direct messages and complaints to the brand interacting with their reply. Keep in mind that your potential customers that are using social media have expectations when it comes to brands using social media. Remember to treat your company’s social media page the same as you would treat your personal social media page. That is how your connection should be with your potential customers. If they have a bad interaction with your business on social media, that can be the deciding factor to whether or not they come back and buy from you again. More than half of customers expect companies to respond to their social media posts within 24 hours. Social media is a very important part of marketing and branding.
What, where and when you post content can also have an impact on a customer’s perception of you. As you can see, you can’t just post on social media for the sake of posting. You need to have a proper strategy in place to know how to effectively reach and engage your audience.
Paid platforms for advertising on social media are becoming increasingly popular and powerful in recent years. We think outside the box, helping you to create a social media campaign strategy that targets your key audience in ways you might not have imagined possible.
A Consistent Social Media Strategy Will:
The Ruddle Digital Way
We are realistic in our approach. We understand that though you may not be new to the concept of using social media, we can help you better understand how to use it to effectively benefit your business. Whether you can do this successfully is crucial to your brand’s image and perception though.
Undertaking the vastness of the online world while running your business, and deciding what your business should focus on can be a daunting task, which is why at Ruddle Digital we are enthusiastic about giving our clients the knowledge and confidence to take back control. We will find new and unrivaled ways to engage with your audience while staying on top of the constant demands of your customers.
Our social media management service takes the reigns that way you can put your focus back on what matters most which is running your business. Not only do we produce content and socialize with potential customers, but more importantly we analyze and adjust your strategies to suit each social media platform to maximize the success of each campaign.
Our team of social media experts have a range of packages and can create bespoke, one-off or monthly content plans to deliver results in line with the requirements of your business.