Webinars
The “5 Key Points” webinar series is designed for busy marketers, business owners, and decision-makers who want fast, focused insight on key marketing topics – without the waffle.
Hosted by Matthew Ruddle, founder of Ruddle Digital, each session dives into a core area of modern marketing – from strategy and content to lead generation, automation, and conversion – delivering five essential points that matter most.
Expect clear takeaways, practical tips, and real-world advice you can apply immediately to level up your marketing. Whether you join live or catch the replay, you’ll leave each session with a sharper understanding and tools you can use right away.
Topics Covered Include:
Marketing Strategy
Content Marketing
Lead Generation
Nurturing & Automation
Sales Conversion
…and more, all delivered with Matthew’s signature no-nonsense style.
Each webinar. Just 30 minutes. 5 Key Points. Real impact.
New Webinar Dates
Straight-talking. Actionable. No fluff.
5 Key Points – Target Audience
A No-Fluff Webinar with Matthew Ruddle, Founder of Ruddle Digital
Date: 17th June
Time: 6pm UK
Location: Online
Stop Marketing to Everyone. Start Speaking to the Right People.
If you’re trying to reach everyone, you’re probably connecting with no one. Success in marketing starts with knowing exactly who you’re talking to — and what they care about.
In this short, sharp webinar, Matthew Ruddle, founder of Ruddle Digital, will break down 5 essential insights to help you define, understand, and target your ideal audience. In just 30 minutes, you’ll walk away with practical tools and tactics to sharpen your message, attract the right people, and convert more leads.
5 Key Points – Social Media
A No-Nonsense Webinar with Matthew Ruddle, Founder of Ruddle Digital
Date: 24th June
Time: 6pm UK
Location: Online
Stop Posting and Praying. Start Posting with Purpose.
Social media is more than just likes and shares — it’s a core part of a high-performing marketing strategy. But with so much noise out there, how do you make sure your content actually cuts through?
Join Matthew Ruddle, founder of Ruddle Digital, for a fast-paced 30-minute webinar where he’ll break down the 5 essential elements of effective social media marketing — without the waffle, just pure insight and action.
5 Key Points – LinkedIn Marketing
A Fast-Paced Webinar with Matthew Ruddle, Founder of Ruddle Digital
Date: 8th July
Time: 6pm UK
Location: Online
Unlock the Power of LinkedIn – Connect, Engage, Convert
LinkedIn isn’t just a place for job hunting — it’s a goldmine for B2B marketing, lead generation, and brand positioning. But only if you know how to use it effectively.
In this quick, practical webinar, Matthew Ruddle, founder of Ruddle Digital, breaks down the 5 key strategies that make LinkedIn work for your business. Whether you’re looking to build authority, generate leads, or boost visibility, this no-fluff session will give you the clarity and tactics you need.
5 Key Points – CRM
A Fast, Focused Webinar with Matthew Ruddle, Founder of Ruddle Digital
Date: 15th July
Time: 6pm UK
Location: Online
Get More from Your CRM – Not Just a Database, But a Revenue Engine
Too many businesses treat their CRM as a glorified contact list — but when used right, it becomes a powerful tool for growth, automation, and customer success.
In this high-impact, 30-minute webinar, Matthew Ruddle, founder of Ruddle Digital, shares 5 key principles to help you unlock the full potential of your CRM. Whether you’re just starting out or looking to improve your current setup, this session will help you turn your CRM into a true marketing and sales asset.
5 Key Points – Customer Journey
A Straight-Talking Webinar with Matthew Ruddle, Founder of Ruddle Digital
Date: 22nd July
Time: 6pm UK
Location: Online
Understand the Journey. Influence the Outcome.
Every customer goes on a journey — but is your business guiding them… or just watching from the sidelines?
Join Matthew Ruddle, founder of Ruddle Digital, for a fast, no-nonsense webinar designed to help you understand and optimise the customer journey from first touch to loyal advocate. In just 30 minutes, you’ll walk away with 5 actionable insights to align your marketing, sales, and customer experience with how people actually buy.
5 Key Points – Marketing Strategy
A No-Fluff Webinar with Matthew Ruddle, Founder of Ruddle Digital
Date: Tuesday 29th July
Time: 6:00 PM (BST)
Location: Online – Join from anywhere
Cut Through the Noise. Focus on What Works.
Are you tired of bloated marketing advice that never gets to the point?
Join Matthew Ruddle, founder of Ruddle Digital, for a punchy, high-impact webinar where he breaks down the 5 Key Elements every marketing strategy needs – no jargon, no fluff, just clear, actionable insights you can implement straight away.
Using his powerful SCENT model, Matthew will guide you through the essential pillars of a successful marketing strategy:
5 Key Points – Content Marketing
A Fast-Paced Webinar with Matthew Ruddle, Founder of Ruddle Digital
Date: Tuesday 5th August
Time: 6pm UK
Location: Online
Struggling to Make Your Content Work Harder? Let’s Fix That.
In today’s crowded digital world, content is still king — but only when it’s done right. Join Matthew Ruddle, founder of Ruddle Digital, for a sharp, 30-minute webinar that cuts through the confusion and focuses on what actually works in content marketing.
Using his proven 5 Key Points format, Matthew will walk you through the essential elements of building and executing a content strategy that drives engagement, builds trust, and fuels lead generation.