The Ruddle Digital Blog

As a business we all want more customers. The mistake we make is casting our net too wide and saying we will work with everyone and anyone; it’s a nice idea but it’s not one that will allow you win consistent sales or even know what’s working and what’s not working. Narrowing down your ideal customer or your target market, is vital to having sustainable business success, it’s a scary thing because you will feel

Sales people love to talk, generally they talk about themselves and then the features of their product or service – “Yes, this device has 3 flux capacitors” (a joke going back to my old PC World days – I genuinely heard one of my sales colleagues say that to a customer!) but guess what, people don’t care about the features. As a species we are selfish, we want to know what is in it for

In today’s market or modern marketing in other terms, marketing automation is a must-have. However, many business people are still confused and still questioning the exact definition of it, even though it is some kind of thing that is easy to read and hear about this certain topic. 67% of marketers like to use marketing automation platforms, with 87% of users of technology in top-performing firms.   What is Marketing Automation? A software platform that

Researching for the right keywords is something any well-meaning business should get to do even before the SEO copywriting process begins. It requires analyzing and finding relevant keywords using a variety of different techniques and tools. In turn, the list of keywords garnered from this research will be the guide with which the content will be made from. Keywords can range from single words, or even entire phrases!   Why should you research keywords? In

Ever wonder how to grow your email list with qualified clients? Thinking on how to provide valuable content for everyone? Well, this article fits for you! Why not try Lead Magnet? Have you ever heard of this before? As a business owner, you should be worrying about how to gain clients or customers so that you will be able to improve and grow your business more. Using this is a superb way to gain imminent

For a while, let’s walk a few miles in a consumer’s shoes and see things from their perspective. Around the whole world over, businesses are out on the prowl trying to get you to avail of their product or service. The problem for the consumer? They’re for just way too many different businesses to consider! With the sheer number of businesses that exist today for all kinds of industries, the average consumer doesn’t have time

Any business in this day and age is supposed to have an online presence one way or another. Without it, you’re virtually non-existent. Plenty of users and consumers these days gather their information about what to buy and what to avail straight from the internet. But if you haven’t got a website for your business just yet, you may find the task rather daunting and difficult. Read through this blog and you’ll realize that that’s

Coming into this post, you may be someone looking for answers about your marketing campaign. Maybe by now, you’re on the fence and still thinking it over; whether or not Facebook Ads will give your company a boost in revenue. One thing is for certain: Facebook Ads are definitely worth the money. Keep reading if you want a clearer picture of how.   Important Terms Before you take a deep dive on the answer, let’s

A question that we get asked all the time is “Are SEO Services Worth It?” Now, I’m going to annoy many people in our industry with some of the comments and answers in this article, let’s look at the good, the bad and the ugly sides of SEO. Firstly, SEO stands for Search Engine Optimisation. This is effectively the process of making your site more relevant for your audience, making it easier for Google and