The Ruddle Digital Blog

Deciding between having an in-house marketing team and working with an external agency, can see like a toss of a coin when picking the best one. Of course, our views might be a bit biased but even we know when you should or should’ve worked with an agency. I’ve seen (and worked with companies) who had in-house marketing people, both taking a wage and spending marketing budgets like kids buying Pix’n’Mix sweets and getting zero

If your business is losing customers, it’s time to do something about it and fast. Here are 5 reasons your customer retention strategy is failing and what you can do to turn it around.   1. You’re not providing enough value This is the number one reason your customer retention strategy is failing. It’s NEVER about price but always that your customer doesn’t see the value in you. Think about the last time you made a

In the digital age, where so much interaction between businesses and their customers takes place online, you could be forgiven for thinking that direct marketing is a thing of the past. The truth, however, is that direct marketing is alive and well, and a useful string in the bow of any business that wants to engage new prospects while keeping their brand at the forefront of their existing customers’ minds. Take a look in your

When building email campaigns, there’s a lot of elements to consider and a lot of mistakes to be made. In this post, we share 10 common mistakes marketers make when building email campaigns. If you can learn from these mistakes and build effective campaigns, you’ll see huge success: 1. Not Including a CTA If you’re not including CTA’s when building email campaigns, you may as well not send them at all! You should have goals

A strong digital marketing strategy can help your business unlock the door to a world of new possibilities, but only if you use the right tools and techniques. Right now, content marketing is an essential piece of the puzzle. Content marketing describes videos, blogs, social media posts and other published works that can be linked to your brand without explicitly promoting products or services. We love content marketing for a variety of reasons. Here are

If you run a small business, there’s a truth with which you need to get acquainted. It doesn’t matter how great you are at what you do if nobody knows who you are. Your business can be the very model of operational perfection. Your employees can be highly trained and motivated. Your products can outshine those of your competitors in every way… But in the hyper-competitive and fast moving world of 21st century commerce none

Instagram is a popular social media platform that’s proven to be great for any small business owner. We all know that digital marketing is an affordable way of growing business, and Instagram is a brilliant place to start. The key is establishing a large following, which ultimately means you’re promoting things to a broader audience. But, how do you get more followers on Instagram? Well, here are my top tips for you to consider: Always

It’s okay to admit it. We’ve all entertained dreams of movie stardom in our younger years. But for entrepreneurs who want to boost their business’ visibility and bring more value to their brand, their ticket to movie stardom may already be in the post. You see, video may have killed the radio star, but it’s also helped many small businesses just like yours to become stars in the eyes of their target markets. So… get

Do you like getting stuff for free? It depends on what, I suppose. How about a newspaper? Or maybe a magazine? Something that’s filled with fascinating news, intriguing insights, witty commentary and the shared experiences of people who’ve led interesting lives? Would that be appealing to you? You’d better believe it’s appealing to your customers too! Unique user generated content gives your customers and prospects something that they literally can’t get enough of… Something for